New Study Reports Small Businesses Could Be Wasting 25% of Google Ad Budgets

According to  a recent Wordstream study, Small-to-medium-sized businesses waste 25 percent of their search advertising spend says WordStream’s cheif tech officer Larry Kim. The biggest problem is that SMBs only tweak their keyword buys only every 90 days or so and don’t spend enough time zeroing in on relevant lead generation tactics.

What’s more, Kim’s firm […]